Is It Natural or Is It Clean? Understanding the Beauty Industry’s Buzzwords
The beauty counter these days is humming with euphoric language, clean, natural, organic, green, and vegan, all assuring improved skin and a clear conscience. But what do they mean? Are they regulated? Are they synonymous? And most importantly, do they assure safety and efficacy?
At CAMIA, we're committed to more than buzzwords. We're committed to transparency, learning, and purpose-driven formulations. So, let's break down these buzzwords together, so you can pick skincare that is not only stunning in results but also in intent.
Understanding the Ethical Beauty
Natural Skincare
Natural usually refers to ingredients derived from nature, plants, minerals, or animals, rather than being synthetically produced. However, the term is not regulated by most beauty authorities, meaning even 1% natural content can be labelled as “natural.”
CAMIA’s Take: We go beyond labels. Our oils and formulations are made with high-performing plant extracts, cold-pressed and unrefined, so you get the real power of nature, without fillers, toxins, or synthetics.
Clean Beauty
Clean refers to products made without ingredients considered harmful or toxic to the skin or environment, such as parabens, sulfates, synthetic dyes, and more. The goal is safety, not necessarily natural origin.
CAMIA’s Take: Our approach is rooted in clean formulation science. Every CAMIA product is made without harmful chemicals and is dermatologist-tested, ensuring it’s gentle yet effective for your skin.
Green Beauty
Often used interchangeably with "eco-conscious beauty," green beauty focuses on sustainability. This includes packaging, water usage, carbon footprint, and waste management.
CAMIA’s Take: We believe in luxury that leaves a light footprint. From recyclable packaging to small-batch production, every step of our process is designed to reduce environmental impact while elevating self-care.
Vegan & Cruelty-Free Skincare
Vegan means no animal-derived ingredients are used, while cruelty-free confirms that the product or its ingredients were not tested on animals. These terms often, but not always, go hand-in-hand.
CAMIA’s Take: We are proudly cruelty-free and vegan-friendly. Compassion is at the core of our brand, toward people, animals, and the planet.
Conclusion
Navigating the world of beauty can feel like decoding a secret language, but it doesn’t have to. At CAMIA, we cut through the noise with honest formulations, ethical sourcing, and transparency at every step. Our promise? Beauty that feels as good as it looks, and skincare that honours both your skin and your values.